WHY TRY A NEW BRAND? Nosy Chat with Samia Bebe
What makes people want to try a new brand is really what I would like to discuss here. In case you were wondering, yes the perfume market is pretty crowded,…
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Starting your brand
5 posts
PITTI 2024: AN ARTIST’S POINT OF VIEW
Is perfume an art form, comparable to music, sculpture or literature, or just another beauty product to be pushed onto consumers? I guess this question is at the heart of…
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HOW TO BECOME A PERFUMER?
How to become a perfumer? It is said that all roads lead to Rome. Not the same can be said about perfumery. For the many who are eager to learn…
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ESXENCE 2024: WAS IT A METAMORPHOSIS?
“Metamorphosis” was the theme of the 14th edition of Esxence, the largest annual niche perfumery fair in Europe held in Milan from 6th – 9th March 2024. Was it a…
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PACKAGING AND PERFUMES: DOES IT MATTER? WHAT IS REAL LUXURY?
Packaging. As Steve jobs once said: “it can be theater, it can create a story”. I believe in the luxury perfume world, it is still important, despite some industry insiders’…
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