WHY TRY A NEW BRAND? Nosy Chat with Samia Bebe
What makes people want to try a new brand is really what I would like to discuss here. In case you were wondering, yes the perfume market is pretty crowded,…
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Events/Interviews
7 posts
PITTI 2024: AN ARTIST’S POINT OF VIEW
Is perfume an art form, comparable to music, sculpture or literature, or just another beauty product to be pushed onto consumers? I guess this question is at the heart of…
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AROMATA: WHERE LITERATURE AND PERFUME MEET
Scents inspired by novels or poems are not a new idea. After all, in an age where story telling is key to most brands’ marketing, what more efficient way to…
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HOW TO BECOME A PERFUMER?
How to become a perfumer? It is said that all roads lead to Rome. Not the same can be said about perfumery. For the many who are eager to learn…
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ESXENCE 2024: WAS IT A METAMORPHOSIS?
“Metamorphosis” was the theme of the 14th edition of Esxence, the largest annual niche perfumery fair in Europe held in Milan from 6th – 9th March 2024. Was it a…
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ESXENCE 2023 – THE LOW DOWN ON THE NICHE PERFUME MECCA (part 2)
Part 2 of the article Esxence 2023 – the lowdown on the yearly niche perfume Mecca So I was mainly interested in speaking to brands claiming to be natural or…
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ESXENCE 2023 – THE LOWDOWN ON THE NICHE PERFUME MECCA (part 1)
Hello folks, So I’m back from Milan, having spent Saturday 1st April (April Fool’s Day, perfectly fitting) immersed in a black hangar with thousands of people sniffing perfumes. That was…
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