CHINA COMES TO EUROPE AT THE FIRST EDITION OF THE GRASSE PERUME WEEK
Hear YE, Hear YE, as town criers would say in Medieval times, there is a new indispensable appointment to put in your calendar if you are a perfume lover, the…
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Events/Interviews
10 posts
AHEAD OF ESXENCE 2025: TOP 4 “BEST VALUE” BRANDS
In the wake of crazy price increases in the perfumery sector and ahead of Esxence 2025, i.e. the international niche perfume fair which will be held in Milan from the…
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ROME’S JUBILEE: A PERFUME STROLL (MONTI DISTRICT)
If you are a resident of the Eternal City you will be well aware that, even before the beginning of a new solar year is celebrated on the 1st of…
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WHY TRY A NEW BRAND? Nosy Chat with Samia Bebe
What makes people want to try a new brand is really what I would like to discuss here. In case you were wondering, yes the perfume market is pretty crowded,…
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PITTI 2024: AN ARTIST’S POINT OF VIEW
Is perfume an art form, comparable to music, sculpture or literature, or just another beauty product to be pushed onto consumers? I guess this question is at the heart of…
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AROMATA: WHERE LITERATURE AND PERFUME MEET
Scents inspired by novels or poems are not a new idea. After all, in an age where story telling is key to most brands’ marketing, what more efficient way to…
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HOW TO BECOME A PERFUMER?
How to become a perfumer? It is said that all roads lead to Rome. Not the same can be said about perfumery. For the many who are eager to learn…
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ESXENCE 2024: WAS IT A METAMORPHOSIS?
“Metamorphosis” was the theme of the 14th edition of Esxence, the largest annual niche perfumery fair in Europe held in Milan from 6th – 9th March 2024. Was it a…
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ESXENCE 2023 – THE LOW DOWN ON THE NICHE PERFUME MECCA (part 2)
Part 2 of the article Esxence 2023 – the lowdown on the yearly niche perfume Mecca So I was mainly interested in speaking to brands claiming to be natural or…
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ESXENCE 2023 – THE LOWDOWN ON THE NICHE PERFUME MECCA (part 1)
Hello folks, So I’m back from Milan, having spent Saturday 1st April (April Fool’s Day, perfectly fitting) immersed in a black hangar with thousands of people sniffing perfumes. That was…
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