CHINA COMES TO EUROPE AT THE FIRST EDITION OF THE GRASSE PERUME WEEK
Hear YE, Hear YE, as town criers would say in Medieval times, there is a new indispensable appointment to put in your calendar if you are a perfume lover, the…
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Perfume Creation
7 posts
WHY TRY A NEW BRAND? Nosy Chat with Samia Bebe
What makes people want to try a new brand is really what I would like to discuss here. In case you were wondering, yes the perfume market is pretty crowded,…
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PITTI 2024: AN ARTIST’S POINT OF VIEW
Is perfume an art form, comparable to music, sculpture or literature, or just another beauty product to be pushed onto consumers? I guess this question is at the heart of…
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AROMATA: WHERE LITERATURE AND PERFUME MEET
Scents inspired by novels or poems are not a new idea. After all, in an age where story telling is key to most brands’ marketing, what more efficient way to…
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HOW TO BECOME A PERFUMER?
How to become a perfumer? It is said that all roads lead to Rome. Not the same can be said about perfumery. For the many who are eager to learn…
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SPRING GREENS: THE LEAST POPULAR FRAGRANCES?
Perfume insiders have long claimed that so-called “green” scents are the hardest to sell. In the context of current popular appetite for “oud” inspired fragrances, fruity-forward scents, bombastic amber woods…
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CREATIVITY AND INSPIRATION: SHALIMAR BY GUERLAIN VS. CHANEL’S LE LION
Creation and inspiration are at the center of any art form. From an outside perspective, the key to understanding the artist’s process seems to begin with knowing where inspiration comes…
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